SanDisk expands presence in India

Flash storage card supplier SanDisk has announced plans to increase its market presence in India. The company said it plans to capitalize on its design center in Bangalore and local distributor relationships to increase product offerings and brand awareness.

The company's expansion plans reflect the country's growing demand for flash memory cards that are used in mobile phones, digital cameras, and digital music players, as well as new markets such as digital camcorders and solid state drives that will replace hard drives in notebook computers.

The mobile phone market represents the largest segment for SanDisk's memory cards. As of January 2008, there were 242.4 million mobile phone users in India, a 55% growth from the previous year, according to Reuters.

SanDisk co-founder and chief executive Sanjay Mehrotra said: "India's solid economic and infrastructure growth creates tremendous market opportunity for SanDisk and we are expanding our retail presence and product portfolio. Leveraging the advanced NAND flash memory design work at the India Device Design Center to develop innovative flash technologies for India's increasingly digitally-savvy population is a key global growth strategy."
The company will partner with Indian distributors Ingram Micro and Rashi Peripherals as part of its expansion program.

Source: CBRonline