Ripleys chooses B'lore to strengthen its brand equity in India
BANGALORE: Ripleys Entertainment Inc., a part of Australia-based Jim Pattison Group, has chosen Bangalore to showcase its exhibits at Innovative Film City in Bidadi, about 35 km from Bangalore.
"We always intended to come to India and were looking for the right partners. We found the right ones in Bangalore and felt Silicon City was the best place to begin our brand promotion in India", Lon P Casey, Director, Franchise Attraction Operations told PTI.
"Collection of exhibits is a constant process for us and we have millions of them. We have 60 plus museums in 11 countries with 13 million people visiting these museums every year. Our warehouse is in Orlando", he said.
"We have begun with Bangalore, we would like to take it forward", said Brian W Smith, Director of Development of the firm.
The global entertainment major has operations in Malaysia, Thailand and "is now looking at China", he said.
The Innovative Film City will have around 400 exhibits at its Ripleys Believe It or Not Museum, which will be circulated on periodic basis.
Source: Economic Times
"We always intended to come to India and were looking for the right partners. We found the right ones in Bangalore and felt Silicon City was the best place to begin our brand promotion in India", Lon P Casey, Director, Franchise Attraction Operations told PTI.
"Collection of exhibits is a constant process for us and we have millions of them. We have 60 plus museums in 11 countries with 13 million people visiting these museums every year. Our warehouse is in Orlando", he said.
"We have begun with Bangalore, we would like to take it forward", said Brian W Smith, Director of Development of the firm.
The global entertainment major has operations in Malaysia, Thailand and "is now looking at China", he said.
The Innovative Film City will have around 400 exhibits at its Ripleys Believe It or Not Museum, which will be circulated on periodic basis.
Source: Economic Times
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