Nivea India launches whitening oil control for men

Nivea, a brand of Beiersdorf, has launched Nivea for Men whitening oil control in India.
Having started the 'whitening revolution' for Indian men in May 2007 with the launch of the basic Nivea for Men whitening range, "the revolution is now progressing into the next level, targeting very specific needs of oily skin," said general manager Kai Bendix."We are entering an as yet unattended segment of male grooming in India," said head of marketing Soma Ghosh.

Source: Data Monitor